Logo & Identity Design, Strategy and Consulting
NEO
The NEO Way
- Timeline
- 2020 - 2021
- Client
- NEO
- Industry
- Commercial Real Estate
- Location
- Manila, Philippines
The brief
NEO is the fourth-largest commercial developer in BGC, Metro Manila's newest business district. With a strong commitment to green building and community, NEO is a pioneer of the modern workplace.
A name change gave the team the moment to rebuild the brand around its real value and goals. The new identity had to show what is unique about each of NEO's seven buildings while still representing NEO as a company, and its tenants.
Challenge
Every NEO building had already won awards for quality. The challenge was to show what makes NEO different, and make clear it is not an ordinary commercial landlord but a developer building business communities that matter.
Research
Looking at the leading developers in BGC made it clear that NEO's role is to lead a shift in how workspaces are designed and experienced. We spoke with actual NEO tenants and decision makers to shape the right message for each audience.
Solution
We built a strategy around the values and community activities NEO offers, inviting brokers and decision makers to join a movement: workplaces that raise the quality of life for every tenant.
What we delivered
- Market Research
- Strategy Workshop
- Brand Strategy
- Logo & Identity Design
- Investment Decks
- Corporate Assets
- Digital Templates
- Environmental Design
- Identity Guidelines
The outcome
The new NEO brand positions it as the developer with the most local and international green building certifications. It builds on that reputation and presents community and sustainability in a clear, modern way.
“...Their workflow was easy and efficient. The team addressed all our questions and requests made by us. Moreover, they met all of our deadlines and were great to work with... They really helped us to have a clear grasp and define our brand identity!”