Epoch Property Partners

The brief

Epoch is an alpha-generating investment firm. Its directors bring decades of senior experience in fund management, fund administration, capital markets and real estate, and have assessed more than 1,000 portfolio managers.

To reflect the range of Epoch's portfolio, we had to balance traditional investment banking visuals with a fresh new look, and keep the identity flexible enough to attract clients worldwide.

Challenge

Directors' bios and other essential information made for heavy content, so the identity had to be easy to read without overwhelming investors. Refreshing a finance brand with large sums at stake also carries a real risk of losing credibility and clients.

Research

A look at direct and indirect competitors of every size showed that few had put real effort into their brand. Most struggled to balance complete information with a friendly identity that appeals to a broader range of investors.

Solution

We chose an unexpected colour palette, more typical of consumer brands, and paired it with traditional typography to keep the feel of financial reporting. Add some youthful imagery and the result is bright, new visuals on a solid traditional structure.

What we delivered

The outcome

Epoch has since added dozens of clients worldwide and broadened its investment options, with risk and return profiles that appeal to a newer generation of investors, all reflected in the new brand.