The brief
APYNA is an identity and visual concept for an ultra high-end mall and shopping destination. It explores how a modern, considered approach to design and positioning can shape brands for today's consumers, especially in entertainment and real estate.
Drawing on luxury shopping and iconic destinations like Dubai, New York and Berlin, the goal was to push the all-in-one luxury experience further: a place you would never want to leave, built for the exclusive #pointonepercent lifestyle.
Design
We built the identity on a mostly black palette and a minimalist style, cutting out the visual noise many brands use to force their message on people. Our view: well-judged simplicity, in the right setting, reaches certain audiences far more effectively than volume.
What we delivered
- Logo Design
- Brand Identity Design
- Asset Design
- Color / Pattern /Type
- Mockup Design
- Animation