BRAD

The brief

BRAD is a tech-enabled logistics provider in the Philippines, building supply chain solutions for clients of every size. Its promise is simple: clients focus on their business while BRAD makes sure their customers get a delivery experience the industry can't match.

Asticom Technology Inc. brought us in to plan BRAD's entry into a crowded and fast-growing market. Online retail and the pandemic had sparked a logistics boom across Asia, with new delivery players appearing everywhere. We built the market entry strategy, aligned the internal team on one vision, and created a bold, memorable identity along the way.

Challenge

Local and international competitor data showed a market full of similar shipping and delivery offers. The real task was to make BRAD's advantages obvious. We built the BRAD story so both end customers and corporate clients could see quickly why it was the better choice.

Research

The competitive analysis pointed to two clear gaps in Philippine logistics. Coverage outside the major cities was patchy and unreliable. And tracking tools for end customers lacked transparency, well behind what other markets already offered.

Solution

"Better everyday" clicked with the whole BRAD team during the strategy workshops. Constant improvement is what drives BRAD's growth, and it fits the bigger ambition of giving every Philippine business the logistics it needs to grow. Pairing those values with strong technology became the core of the brand.

What we delivered

The outcome

BRAD began operations in December 2021, focusing first on a core group of key clients and partners. Early as it is, the brand has already helped close important corporate deals, and the first BRAD delivery vehicles are on their way to the streets.